February 24, 2010

If You Only Read One Review of Shutter Island…

Filed under: Film — Tags: Luke Del Tredici @ 1:01 pm

These are dark days for film criticism. Our nation’s reviewers are morons at worst and, at best, bitter misanthropes with fast contracting word-counts and ever diminishing lead-times that make decent, thoughtful writing nearly impossible. When was the last time you read a movie review and thought to yourself “now that’s an artfully written piece?”

Before today.

The home of the most lyrical, expressive film writing on the web is the unfortunately named GossipMoo (“Latest Gossip by the Cow” it boldly proclaims, appealing to nobody). At first glance it’s nothing more than a sham entertainment blog designed purely to induce page clicks from unsavvy Googlers. Their business model seems to consist of lifting posts from other blogs and then, to avoid charges of plagiarism, using an automated translation program to convert those posts into some unspecified foreign language, and then back into English again.

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